BOOST YOUR OFFERING WITH DIGITAL TOOLS THAT TRULY WORK

Product configurators, selectors, and calculators can prove to be winning tools in overcoming the challenges arising from a broad range of offerings, turning them into assets. Enable your B2B company, whether large or small, to embrace the possibilities of mass customization!

Discover why

5 REASONS TO INTEGRATE A DIGITAL TOOL

Good for your customers and your business.

  • 01

    Simplicity

    An understandable interface and a filter system based on an accurate database allow the creation of guided selection paths, making it easier to find the most suitable solution for every need.

  • 02

    Transparency

    Detailed and true-to-life showcasing of your product's features provides potential customers with valuable information for informed purchasing decisions.

  • 03

    Efficiency

    Quickly communicate to potential customers if what you offer suits their needs, guiding them from a distance. This allows you to provide a tailored reply and be highly responsive to requests.

  • 04

    Customization

    Being able to provide a "tailor-made" solution is a significant competitive advantage, especially in the B2B sector. Efficiency and accuracy increase with a selector/configurator.

  • 05

    Mirroring

    In the B2B context, competence and reliability are crucial. Allowing potential customers to independently explore and interact with the available products/services demonstrates that you share their world.

Configurators

Meet your customers' needs with software that allows them to outline the ideal product by choosing from a wide range of components, features, and functions.

Fit for:
  • Product configurator
  • Sales tool

Selectors

Provide your customers with software that quickly and accurately allows them to identify within your catalog the most suitable product for their needs.

Fit for:
  • Advanced search tool
  • Online catalog

Calculators

Gather, organize, and process complex data to provide information in the most immediate and understandable graphic form for your target audience.

Fit for:
  • Cost-saving tool
  • Performance monitoring

Want to know more? Talk to our experts

YOUR DIGITAL REVOLUTION IN 3 SIMPLE STEPS

01

Design

Who are you? What characterizes you? Analyzing how your company is structured, how it operates, its composition, the tools it uses to present itself to the world, and how it does so allows for crucial information to lay solid foundations and direct the design process in the right direction.

Test your knowledge
Workshop User research Branding
02

Build

Ground all collected information to create a custom digital tool for your target and needs. Our digital team will work on the graphic interface, focusing on user experience and maintaining your brand identity, as well as on reliable, fast, and secure software development.

Test your knowledge
UX/UI Data gathering 3D Development
03

Reach

Your digital tool adds value for your customers and your technical and sales office. To harness its potential, it's important to devise a promotional strategy involving all your touchpoints (digital and non-digital) and organizing user data, primarily feedback, to set up targeted campaigns.

Test your knowledge
Marketing Social media Exhibition
EXTRA

Receive our complete guide for free

As a gift for you, the complete guide to our successful field-tested approach!


    OUR PARTNERS

    Our network of collaborators helps us make each of your tools a unique digital experience.

    • SKF Vibracon Selector

      SKF Vibracon products are support bases, and their precision and suitability in their context determine the performance of the entire machinery. The selector allows combining dimensions, materials, and other features to identify the most suitable product among those available, understanding all technical details, and downloading 2D and 3D drawings.

    • Samec Configurator

      With over 300 high-definition models and more than 2000 variables, this product allows users to create their own gripping tool independently and helps the company optimize inventory and production. It offers an integrated on-demand service with Samec’s robotic island: simplicity, transparency, and Industry 4.0 speed.

    • Ewellix Actuator Tools

      Thanks to two different types of calculators, one focused on performance and the other on energy impact, by entering precise technical parameters, it's possible to acquire detailed information on the selected electro-mechanical actuator's performance, obtain reliable projections on annual consumption in kWh and CO2 emissions, and compare them with those of a hydraulic counterpart.

    • e-Filo Marketplace

      Within the broader project of Filo's digital marketplace, an international B2B showcase for yarns and fibers, the selector allows using filters to precisely identify suitable products and contact manufacturing companies for more information and quotes.

    ALL SET TO GET STARTED?

    Design pack

    Starting from an in-depth analysis of your company and target, we create a navigable wireframe (offline) for your digital tool.

    • Workshop sessions
    • User Research & User Flow
    • Navigable wireframe development
    • UI development
    • Navigable interface prototype
    • Design System creation
    • Development environment study
    • Online project development
    • Testing
    • Bug fixing
    • Tool diffusion strategy
    • Social and Web Marketing campaigns
    • Campaign analysis and reports
    Let's kick off!
    POPULAR

    Design+Build Pack

    In addition to the offer in the Design Pack, we will assist you in the development and programming of the online tool, complete with testing and bug fixing.

    • Workshop sessions
    • User Research & User Flow
    • Navigable wireframe development
    • UI development
    • Navigable interface prototype
    • Design System creation
    • Development environment study
    • Online project development
    • Testing
    • Bug fixing
    • Tool diffusion strategy
    • Social and Web Marketing campaigns
    • Campaign analysis and reports
    Let's kick off!

    Complete pack

    With this package, you will have a tailored marketing strategy included for the digital distribution of your tool through social and web campaigns.

    • Workshop sessions
    • User Research & User Flow
    • Navigable wireframe development
    • UI development
    • Navigable interface prototype
    • Design System creation
    • Development environment study
    • Online project development
    • Testing
    • Bug fixing
    • Tool diffusion strategy
    • Social and Web Marketing campaigns
    • Campaign analysis and reports
    Let's kick off!

    Not sure where to begin? Start with our Digital Tool Test, it’s quick and free

    FAQs

    Marcopolo is a communication agency working with B2B clients. We were founded 30 years ago, initially focusing on printed catalogs. This has trained us to pay great attention to managing technical content, a focus we have carried into our digital products. Today, digital is our main field of activity, and our in-house team of around fifteen professionals can respond to challenges with a cross-disciplinary approach, combining creativity, strategy, user attention, and software development skills.

    Digital tools are useful for both your customers and your sales department. They can enrich your company's digital ecosystem by providing a "workspace" to easily and intuitively share technical and operational information such as catalogs, customization options, reporting, performance analysis, and much more. Depending on your needs and goals, we can choose, design, and implement the version that best suits your identity, industry, and target, maximizing your investment.

    The decision to adopt a Digital Tool can be motivated by three reasons: transparency, proximity, and efficiency. A tailor-made Digital Tool allows you to open your company to customers, showcase products, and enable autonomous exploration of the catalog. This strengthens the connection with customers, increases credibility, and makes it easier to achieve business objectives.

    We have created many tools, enjoy doing it, and believe we do it well. We are experts in active listening thanks to Design Thinking, working closely with clients to meet their needs and analyze the needs of their audience. Additionally, we specialize in User Experience (UX) and User Interface (UI) design, creating highly usable interfaces. With our technical skills and strong partnerships, we can efficiently manage projects and provide post-release support to ensure the ongoing success of your digital projects.

    Our approach is based on the combination of Design Thinking and thirty years of experience in B2B. We use Design Thinking to understand and envision optimal solutions, while our extensive experience allows us to actualize them, even in complex B2B contexts. We follow the "double diamond" model, alternating phases of divergence and convergence, and adopt IDEO's microcycle to understand, observe, visualize, evaluate, optimize, and implement solutions.

    Only one thing is truly indispensable: your readiness. The creation of a Digital Tool requires close collaboration, especially in the initial design phase, to ensure that it is perfectly suited to your needs and context. We will need to gather information about your company, your communication assets, and the main content of your tool. This will allow us to build a tailor-made tool, which could be a selector, a configurator, or a calculator. The more information we have, the more efficient the process will be, but if something is missing, we will find solutions together. Additionally, we will help identify sustainable alternatives in case some ideas cannot be realized due to technical or strategic reasons.

    Simple: we'll be there. We are an independent agency that prefers to establish strong and lasting relationships with a few clients rather than rushing with occasional projects. After delivery, your project manager and dedicated team will remain available to define corrective maintenance programs and, if desired, applicative maintenance. Corrective maintenance ensures prompt resolution of malfunctions, while applicative maintenance covers changes for new features and long-term improvements for your tool.

    Certainly! We have designed this formula to make it easier to define the three standard phases that characterize our support in the Digital Tools field. However, our proposal is customizable based on your needs, and you can discuss it directly with us by booking a call (no strings attached). Just click here! Also, keep in mind that at Marcopolo, we can do more! If you'd like, check out our presentation reel (you can find it here), take a look at the projects we showcase on our website, or write to us at hello@marcopolosrl.it. We look forward to hearing from you!

    It's difficult to establish times and costs in advance because there are many variables. For this reason, we recommend booking a chat (no strings attached!) with Andrea, our COO, who can collect your brief. If you want to speed up the process, you can take our assessment quiz by clicking here, to position yourself more precisely within the workflow.

    You can contact us by: You have a lot to choose from!

    DO YOU WANT TO KNOW MORE?

    Write to us at hello@marcopolosrl.it or fill out the form to start the journey towards your digital revolution!

      Not enough? Discover our blog!

      Il Milione, the Marcopolo blog where we discuss topics related to design, marketing, and communication. Curiosities, news, and in-depth content to keep you always up to date.

      Go to Il Milione